Client Overview
Wills Trusts Tax Solutions LLP is a financial services firm specializing in estate planning, tax solutions, and trust management. To modernize its brand and enhance its online presence, the company required a full redesign of its branding assets, including the logo, business cards, a corporate book, and a complete website revamp using WordPress.
Project Scope
Siddha Infotech was responsible for:
- Logo Redesign – Creating a fresh, professional, and authoritative logo.
- Business Card & Book Design – Developing premium branding materials.
- Website Redesign – Enhancing the site’s functionality, design, and SEO using WordPress.
Challenges Faced
- Outdated Branding: The previous logo and marketing materials needed a modern and professional update.
- Website Usability & Performance: The existing website had navigation issues, slow loading times, and lacked SEO optimization.
- Client Trust & Authority: The branding had to reflect credibility, professionalism, and expertise in estate planning and tax solutions.
- Seamless User Experience: The website needed to be mobile-friendly, intuitive, and easy to navigate.
Solutions Implemented
1. Logo Redesign & Branding Refresh
- Conducted market research to align the new logo with industry standards.
- Designed a sleek, professional, and authoritative logo to reflect trust and expertise.
- Created multiple iterations and refined the final logo based on client feedback.
2. Business Card & Corporate Book Design
- Developed high-quality business cards with a professional and elegant layout.
- Designed a corporate book that detailed the firm’s services, expertise, and case studies.
- Ensured brand consistency across all materials with a cohesive design approach.
3. Website Redesign Using WordPress
- Built a fully responsive, modern website using WordPress for easy management and scalability.
- Improved site architecture for better navigation and user experience.
- Implemented SEO best practices, including keyword-optimized content, meta descriptions, and technical SEO enhancements.
- Optimized site speed and mobile responsiveness to enhance usability.
Results Achieved
✔ Stronger Brand Identity: The new logo and branding materials improved brand recognition and credibility. ✔ Modern, High-Performance Website: The revamped website provided a seamless user experience, faster load times, and improved navigation. ✔ Enhanced Professionalism: Business cards and corporate books helped reinforce brand authority and trust. ✔ SEO & Visibility Boost: The website redesign led to better rankings, increased traffic, and higher engagement.
Conclusion & Key Takeaways
Siddha Infotech successfully transformed Wills Trusts Tax Solutions LLP’s brand identity and digital presence. By integrating a modern logo, professional business materials, and an optimized WordPress website, we enhanced the company’s credibility and accessibility for potential clients.
Want to elevate your brand and online presence? Contact Siddha Infotech today!
