Valarie Fleming is a dedicated realtor working with Century 21, specializing in residential and commercial real estate. To strengthen her online presence and attract potential buyers and sellers, she required a targeted social media marketing strategy that would increase engagement, generate leads, and establish her as a trusted name in real estate.
Project Scope
Siddha Infotech was responsible for:
- Social Media Strategy Development – Crafting a tailored approach to real estate marketing.
- Content Creation & Branding – Designing engaging content that highlights property listings, market trends, and expert insights.
- Targeted Advertising Campaigns – Implementing Facebook and Instagram ads to reach prospective clients.
- Community Engagement & Growth – Enhancing social media interactions and audience expansion.
Challenges Faced
- Market Competition: Competing with well-established realtors in the area.
- Building Brand Authority: Strengthening Valarie’s online reputation and credibility.
- Lead Conversion Optimization: Ensuring social media efforts translated into high-quality client inquiries.
- Platform-Specific Engagement: Crafting content strategies suitable for Instagram, Facebook, and LinkedIn.
Solutions Implemented
1. Social Media Strategy Development
- Conducted a competitor analysis to identify unique branding opportunities.
- Created a strategic content calendar for consistent posting and engagement.
- Optimized social media profiles with professional visuals and keyword-rich descriptions.
2. High-Quality Content Creation
- Designed property showcase posts with professional images and descriptions.
- Created educational content around real estate trends, buying/selling tips, and financing advice.
- Produced Instagram Reels and Facebook Stories to increase engagement and visibility.
3. Targeted Ad Campaigns
- Launched Facebook and Instagram ad campaigns to target first-time buyers, investors, and sellers.
- Used geo-targeting and audience segmentation to reach the right demographic.
- Tested multiple ad creatives and messaging for optimal performance.
4. Engagement & Growth Strategy
- Actively engaged with comments, messages, and real estate communities.
- Built relationships with local influencers and real estate professionals.
- Implemented hashtag strategies and collaborative posts to expand organic reach.
Results Achieved
✔ Enhanced Online Presence: Increased followers and engagement on all platforms. ✔ Higher Lead Generation: Significant boost in quality inquiries from potential buyers and sellers. ✔ Improved Brand Authority: Established Valarie as a knowledgeable and trusted real estate expert. ✔ Optimized Advertising ROI: Increased conversion rates while keeping ad spend efficient.
Conclusion & Key Takeaways
Siddha Infotech successfully elevated Valarie Fleming’s social media presence, helping her attract high-value clients and strengthen her brand authority in the competitive real estate market. Through a combination of engaging content, targeted ads, and active engagement, we positioned her for sustained digital success.
Want to grow your real estate business online? Contact Siddha Infotech today!
